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Corporate vision, mission, values and Branding

Corporate values are key to differentiating an organisation and to harnessing a shared awareness of how people should behave. Accelerating Performance has developed a framework for measuring values at work for use in assessing person-organisational values fit and enable organisations in changing towards new values. Culture questionnaires measure the prevailing culture of an organisation. This is its dominant system of beliefs and practices that help to the development of corporate strategy and to evaluate change programmes.

Objective

Go from simply transmitting information to transforming employee behaviour and increasing the bottom line of your organisation while simultaneously increasing staff motivation, empowerment and sense of belonging. Realise the potential of binding your employees to the company, ensuring them to make the company goals their own goals.
  • Definition of Corporate Vision & Values & core Objectives resulting in tangible goals
  • Creating a "one company" culture
  • Branding the organisation inside out
  • Link between corporate culture and Employee Motivation and Job Performance
  • Developing managers as a driver for communicating vision and values
  • Translation into a tangible plan of action

 

 

 

 

 

 

 

 

 

 

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